Original language | English |
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Title of host publication | Proceedings of the 45th Conference of The Academy of Marketing |
Place of Publication | Southampton, UK |
Publisher | University of Southampton |
Number of pages | 9 |
ISBN (Print) | 9780854329472 |
Publication status | Published - 2012 |
Event | Academy of Marketing Conference 2012: Marketing: catching the technology wave - University of Southampton Highfield, Southhampton, United Kingdom Duration: 2 Jul 2012 → 5 Jul 2012 Conference number: 45 https://www.academyofmarketing.org/conference/conference-history/conference-2012/ |
Conference
Conference | Academy of Marketing Conference 2012 |
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Abbreviated title | AM |
Country/Territory | United Kingdom |
City | Southhampton |
Period | 2/07/12 → 5/07/12 |
Internet address |