Technology acceptance codel and the social CRM: a model for customer engagement

Paul Harrigan, M.M. Choudhury

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationProceedings of the 45th Conference of The Academy of Marketing
Place of PublicationSouthampton, UK
PublisherUniversity of Southampton
Number of pages9
ISBN (Print)9780854329472
Publication statusPublished - 2012
EventAcademy of Marketing Conference: Marketing: catching the technology wave - University of Southampton Highfield, Southampton, United Kingdom
Duration: 2 Jul 20125 Jul 2012
Conference number: 45


ConferenceAcademy of Marketing Conference
Abbreviated titleAM
CountryUnited Kingdom
Internet address

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