Technology acceptance codel and the social CRM: a model for customer engagement

Paul Harrigan, M.M. Choudhury

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationProceedings of the 45th Conference of The Academy of Marketing
Place of PublicationSouthampton, UK
PublisherUniversity of Southampton
Number of pages9
ISBN (Print)9780854329472
Publication statusPublished - 2012
EventAcademy of Marketing Conference 2012: Marketing: catching the technology wave - University of Southampton Highfield, Southhampton, United Kingdom
Duration: 2 Jul 20125 Jul 2012
Conference number: 45


ConferenceAcademy of Marketing Conference 2012
Abbreviated titleAM
Country/TerritoryUnited Kingdom
Internet address

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