Techno-creativity vs narrative techno enhancement: Comparative case studies on the usage of digital visual effects in Malaysia, India and Australia

Hasrul Hashim

doi:10.26182/5e3254ba4c0a9

Techno-creativity vs narrative techno enhancement: Comparative case studies on the usage of digital visual effects in Malaysia, India and Australia

Hasrul Hashim

School of Social Sciences

Research output: Thesis › Doctoral Thesis

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Abstract

Digital visual effects (DVFx) are a form of creative effect, both in the visual and narrative presentation. This research explored how globalization impacts ideas about creative digital visual presentation and storytelling as well as audiences' changing tastes in the Malaysian, Indian and Australian film industries. I emphasized the three key elements of techno-creativity, narrative techno-enhancement, and audiences' changing taste by using qualitative methods such as textual analysis, in-depth interviews and focus group discussions. Overall, this research indicated that DVFx provides a new dimension and formula for
transnational film production and technological development especially in Malaysia, India and Australia.

Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	The University of Western Australia
Supervisors/Advisors	Damjanov, Katarina, Supervisor Cover, Rob, Supervisor
Award date	29 Nov 2019
DOIs	https://doi.org/10.26182/5e3254ba4c0a9
Publication status	Unpublished - 2019

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TH20 2 THESIS - DOCTOR OF PHILOSOPHY - HASHIM Hasrul - 2019
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Cite this

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abstract = "Digital visual effects (DVFx) are a form of creative effect, both in the visual and narrative presentation. This research explored how globalization impacts ideas about creative digital visual presentation and storytelling as well as audiences' changing tastes in the Malaysian, Indian and Australian film industries. I emphasized the three key elements of techno-creativity, narrative techno-enhancement, and audiences' changing taste by using qualitative methods such as textual analysis, in-depth interviews and focus group discussions. Overall, this research indicated that DVFx provides a new dimension and formula for transnational film production and technological development especially in Malaysia, India and Australia.",

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AB - Digital visual effects (DVFx) are a form of creative effect, both in the visual and narrative presentation. This research explored how globalization impacts ideas about creative digital visual presentation and storytelling as well as audiences' changing tastes in the Malaysian, Indian and Australian film industries. I emphasized the three key elements of techno-creativity, narrative techno-enhancement, and audiences' changing taste by using qualitative methods such as textual analysis, in-depth interviews and focus group discussions. Overall, this research indicated that DVFx provides a new dimension and formula for transnational film production and technological development especially in Malaysia, India and Australia.

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Techno-creativity vs narrative techno enhancement: Comparative case studies on the usage of digital visual effects in Malaysia, India and Australia

Abstract

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