Targeting Seniors for Social Marketing Communications: Recommendations for Falls Prevention Messages

N. Henley; Simone Pettigrew

Targeting Seniors for Social Marketing Communications: Recommendations for Falls Prevention Messages

N. Henley, Simone Pettigrew

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of the Australia and New Zealand Marketing Academy Conference
Editors	Robin N Shaw, Steward Adam, Heath McDonald
Place of Publication	Geelong, Victoria, Australia
Publisher	Deakin University
Pages	N/A
Volume	2002
Edition	Deakin University, Geelong
ISBN (Print)	0730025624
Publication status	Published - 2002
Event	Targeting Seniors for Social Marketing Communications: Recommendations for Falls Prevention Messages - Deakin University, Geelong Duration: 1 Jan 2002 → …

Conference

Conference	Targeting Seniors for Social Marketing Communications: Recommendations for Falls Prevention Messages
Period	1/01/02 → …

Cite this

Henley, N. ; Pettigrew, Simone. / Targeting Seniors for Social Marketing Communications: Recommendations for Falls Prevention Messages. Proceedings of the Australia and New Zealand Marketing Academy Conference. editor / Robin N Shaw ; Steward Adam ; Heath McDonald. Vol. 2002 Deakin University, Geelong. ed. Geelong, Victoria, Australia : Deakin University, 2002. pp. N/A

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title = "Targeting Seniors for Social Marketing Communications: Recommendations for Falls Prevention Messages",

author = "N. Henley and Simone Pettigrew",

year = "2002",

language = "English",

isbn = "0730025624",

volume = "2002",

pages = "N/A",

editor = "Shaw, {Robin N} and Steward Adam and Heath McDonald",

booktitle = "Proceedings of the Australia and New Zealand Marketing Academy Conference",

publisher = "Deakin University",

address = "Australia",

edition = "Deakin University, Geelong",

note = "Targeting Seniors for Social Marketing Communications: Recommendations for Falls Prevention Messages ; Conference date: 01-01-2002",

}

Henley, N & Pettigrew, S 2002, Targeting Seniors for Social Marketing Communications: Recommendations for Falls Prevention Messages. in RN Shaw, S Adam & H McDonald (eds), Proceedings of the Australia and New Zealand Marketing Academy Conference. Deakin University, Geelong edn, vol. 2002, Deakin University, Geelong, Victoria, Australia, pp. N/A, Targeting Seniors for Social Marketing Communications: Recommendations for Falls Prevention Messages, 1/01/02.

Targeting Seniors for Social Marketing Communications: Recommendations for Falls Prevention Messages. / Henley, N.; Pettigrew, Simone.
Proceedings of the Australia and New Zealand Marketing Academy Conference. ed. / Robin N Shaw; Steward Adam; Heath McDonald. Vol. 2002 Deakin University, Geelong. ed. Geelong, Victoria, Australia: Deakin University, 2002. p. N/A.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Targeting Seniors for Social Marketing Communications: Recommendations for Falls Prevention Messages

AU - Henley, N.

AU - Pettigrew, Simone

PY - 2002

Y1 - 2002

M3 - Conference paper

SN - 0730025624

VL - 2002

SP - N/A

BT - Proceedings of the Australia and New Zealand Marketing Academy Conference

A2 - Shaw, Robin N

A2 - Adam, Steward

A2 - McDonald, Heath

PB - Deakin University

CY - Geelong, Victoria, Australia

T2 - Targeting Seniors for Social Marketing Communications: Recommendations for Falls Prevention Messages

Y2 - 1 January 2002

ER -