Swiss Hotels' Web-site and E-mail Management: The Bandwagon Effect:

Jamie Murphy, Doina Olaru, R. Schegg, S. Frey

Research output: Contribution to journalArticle

54 Citations (Scopus)

Abstract

As they embrace technological advances, hoteliers become more sophisticated in their use of both the web and e-mail service, as demonstrated by this study of Swiss hotels.
Original languageEnglish
Pages (from-to)71-87
JournalCornell Hospitality Quarterly
Volume44
Issue number1
DOIs
Publication statusPublished - 2003

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