Subject, Information, Product Category, and Media Relevance: Chinese Consumers’ Motivation in Processing Negative Information

Fang Liu, M. Yu

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference 2013
Place of PublicationAuckland, New Zealand
PublisherUniversity of Auckland
Pages1-8
ISBN (Print)9780646563305
Publication statusPublished - 2013
EventAustralia and New Zealand Marketing Academy Conference 2013 - Adelaide Hilton, Adelaide, Australia
Duration: 1 Dec 20134 Dec 2013
Conference number: 2013
http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.info/conference/anzmac-2013-conference-proceedings/anzmac-2013-herdc-information/index.html

Conference

ConferenceAustralia and New Zealand Marketing Academy Conference 2013
Abbreviated titleANZMAC
CountryAustralia
CityAdelaide
Period1/12/134/12/13
Internet address

Cite this

Liu, F., & Yu, M. (2013). Subject, Information, Product Category, and Media Relevance: Chinese Consumers’ Motivation in Processing Negative Information. In Australian and New Zealand Marketing Academy Conference 2013 (pp. 1-8). Auckland, New Zealand: University of Auckland.