Strategies for integrating farmers into modern vegetable supply chains in Vietnam: farmer attitudes and willingness to accept

Hung Duy Pham, Lin Crase, Michael Burton, Bethany Cooper

Research output: Contribution to journalArticle

Abstract

In Vietnam, the development of so-called ‘modern’ vegetable supply chains is receiving considerable interest amongst researchers and governments. This interest partly stems from the view that enhancements in food safety can be achieved if farmers are willing to adopt supply chains that are often associated with ‘western’ forms of retailing. Our study investigates farmers’ willingness to change to two ‘modern’ alternatives – a supply model based on cooperatives and another based on investors facilitating the change. Using discrete choice data drawn from 412 farmers, mixed logit models in willingness to pay space are developed that reveal the relative importance of different drivers of change. The paper offers insights that can inform governments about the incentives required to bring about change. In addition, the paper illustrates the novel application of a choice experiment to enumerating the perceived costs of changes in vegetable supply chains.

Original languageEnglish
Pages (from-to)265-281
Number of pages17
JournalAustralian Journal of Agricultural and Resource Economics
Volume63
Issue number2
DOIs
Publication statusPublished - 1 Apr 2019

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farmers' attitudes
Vietnam
supply chain
Vegetables
vegetables
farmers
Food Safety
willingness to pay
logit analysis
cooperatives
food safety
Motivation
researchers
Logistic Models
Research Personnel
Costs and Cost Analysis
stems
Farmers
Supply chain
Willingness to accept

Cite this

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Strategies for integrating farmers into modern vegetable supply chains in Vietnam : farmer attitudes and willingness to accept. / Pham, Hung Duy; Crase, Lin; Burton, Michael; Cooper, Bethany.

In: Australian Journal of Agricultural and Resource Economics, Vol. 63, No. 2, 01.04.2019, p. 265-281.

Research output: Contribution to journalArticle

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