Strategic Orientation: Its impack on relational exchange in a service channel

J.R. Brown; C.S. Dev; J.R. O'Malley; D.J. Lee

Strategic Orientation: Its impack on relational exchange in a service channel

J.R. Brown, C.S. Dev, J.R. O'Malley, D.J. Lee

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	1996 Winter Educators Conference
Editors	E.A. Blair, W.A. Kamakura
Place of Publication	U.S.A.
Publisher	American Marketing Association
Pages	333-339
Volume	7
Edition	Hiton Head, South Carolina, U.
Publication status	Published - 1996
Event	Strategic Orientation: Its impack on relational exchange in a service channel - Hiton Head, South Carolina, U. Duration: 1 Jan 1996 → …

Conference

Conference	Strategic Orientation: Its impack on relational exchange in a service channel
Period	1/01/96 → …

Cite this

@inproceedings{02c10c01b46c4b3dba00e30a2e9e022b,

title = "Strategic Orientation: Its impack on relational exchange in a service channel",

author = "J.R. Brown and C.S. Dev and J.R. O'Malley and D.J. Lee",

year = "1996",

language = "English",

volume = "7",

pages = "333--339",

editor = "E.A. Blair and W.A. Kamakura",

booktitle = "1996 Winter Educators Conference",

publisher = "American Marketing Association",

address = "United States",

edition = "Hiton Head, South Carolina, U.",

note = "Strategic Orientation: Its impack on relational exchange in a service channel ; Conference date: 01-01-1996",

}

Brown, JR, Dev, CS, O'Malley, JR & Lee, DJ 1996, Strategic Orientation: Its impack on relational exchange in a service channel. in EA Blair & WA Kamakura (eds), 1996 Winter Educators Conference. Hiton Head, South Carolina, U. edn, vol. 7, American Marketing Association, U.S.A., pp. 333-339, Strategic Orientation: Its impack on relational exchange in a service channel, 1/01/96.

Strategic Orientation: Its impack on relational exchange in a service channel. / Brown, J.R.; Dev, C.S.; O'Malley, J.R. et al.
1996 Winter Educators Conference. ed. / E.A. Blair; W.A. Kamakura. Vol. 7 Hiton Head, South Carolina, U. ed. U.S.A.: American Marketing Association, 1996. p. 333-339.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Strategic Orientation: Its impack on relational exchange in a service channel

AU - Brown, J.R.

AU - Dev, C.S.

AU - O'Malley, J.R.

AU - Lee, D.J.

PY - 1996

Y1 - 1996

M3 - Conference paper

VL - 7

SP - 333

EP - 339

BT - 1996 Winter Educators Conference

A2 - Blair, E.A.

A2 - Kamakura, W.A.

PB - American Marketing Association

CY - U.S.A.

T2 - Strategic Orientation: Its impack on relational exchange in a service channel

Y2 - 1 January 1996

ER -