Strategic Orientation: Its impack on relational exchange in a service channel

J.R. Brown, C.S. Dev, J.R. O'Malley, D.J. Lee

    Research output: Chapter in Book/Conference paperConference paper

    Original languageEnglish
    Title of host publication1996 Winter Educators Conference
    EditorsE.A. Blair, W.A. Kamakura
    Place of PublicationU.S.A.
    PublisherAmerican Marketing Association
    Pages333-339
    Volume7
    EditionHiton Head, South Carolina, U.
    Publication statusPublished - 1996
    EventStrategic Orientation: Its impack on relational exchange in a service channel - Hiton Head, South Carolina, U.
    Duration: 1 Jan 1996 → …

    Conference

    ConferenceStrategic Orientation: Its impack on relational exchange in a service channel
    Period1/01/96 → …

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