Strategic Orientation: Its impack on relational exchange in a service channel

J.R. Brown, C.S. Dev, J.R. O'Malley, D.J. Lee

    Research output: Chapter in Book/Conference paperConference paper

    Original languageEnglish
    Title of host publication1996 Winter Educators Conference
    EditorsE.A. Blair, W.A. Kamakura
    Place of PublicationU.S.A.
    PublisherAmerican Marketing Association
    Pages333-339
    Volume7
    EditionHiton Head, South Carolina, U.
    Publication statusPublished - 1996
    EventStrategic Orientation: Its impack on relational exchange in a service channel - Hiton Head, South Carolina, U.
    Duration: 1 Jan 1996 → …

    Conference

    ConferenceStrategic Orientation: Its impack on relational exchange in a service channel
    Period1/01/96 → …

    Cite this

    Brown, J. R., Dev, C. S., O'Malley, J. R., & Lee, D. J. (1996). Strategic Orientation: Its impack on relational exchange in a service channel. In E. A. Blair, & W. A. Kamakura (Eds.), 1996 Winter Educators Conference (Hiton Head, South Carolina, U. ed., Vol. 7, pp. 333-339). U.S.A.: American Marketing Association.
    Brown, J.R. ; Dev, C.S. ; O'Malley, J.R. ; Lee, D.J. / Strategic Orientation: Its impack on relational exchange in a service channel. 1996 Winter Educators Conference. editor / E.A. Blair ; W.A. Kamakura. Vol. 7 Hiton Head, South Carolina, U. ed. U.S.A. : American Marketing Association, 1996. pp. 333-339
    @inproceedings{02c10c01b46c4b3dba00e30a2e9e022b,
    title = "Strategic Orientation: Its impack on relational exchange in a service channel",
    author = "J.R. Brown and C.S. Dev and J.R. O'Malley and D.J. Lee",
    year = "1996",
    language = "English",
    volume = "7",
    pages = "333--339",
    editor = "E.A. Blair and W.A. Kamakura",
    booktitle = "1996 Winter Educators Conference",
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    address = "United States",
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    Brown, JR, Dev, CS, O'Malley, JR & Lee, DJ 1996, Strategic Orientation: Its impack on relational exchange in a service channel. in EA Blair & WA Kamakura (eds), 1996 Winter Educators Conference. Hiton Head, South Carolina, U. edn, vol. 7, American Marketing Association, U.S.A., pp. 333-339, Strategic Orientation: Its impack on relational exchange in a service channel, 1/01/96.

    Strategic Orientation: Its impack on relational exchange in a service channel. / Brown, J.R.; Dev, C.S.; O'Malley, J.R.; Lee, D.J.

    1996 Winter Educators Conference. ed. / E.A. Blair; W.A. Kamakura. Vol. 7 Hiton Head, South Carolina, U. ed. U.S.A. : American Marketing Association, 1996. p. 333-339.

    Research output: Chapter in Book/Conference paperConference paper

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    AU - Dev, C.S.

    AU - O'Malley, J.R.

    AU - Lee, D.J.

    PY - 1996

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    M3 - Conference paper

    VL - 7

    SP - 333

    EP - 339

    BT - 1996 Winter Educators Conference

    A2 - Blair, E.A.

    A2 - Kamakura, W.A.

    PB - American Marketing Association

    CY - U.S.A.

    ER -

    Brown JR, Dev CS, O'Malley JR, Lee DJ. Strategic Orientation: Its impack on relational exchange in a service channel. In Blair EA, Kamakura WA, editors, 1996 Winter Educators Conference. Hiton Head, South Carolina, U. ed. Vol. 7. U.S.A.: American Marketing Association. 1996. p. 333-339