Strategic marketing planning, environmental uncertainty and performance

S. Lysonski, Anthony Pecotich

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	247-255
Journal	International Journal of Research in Marketing
Volume	9
Publication status	Published - 1992

Cite this

@article{921e6d4c9c9c4a27981d600416d133d3,

title = "Strategic marketing planning, environmental uncertainty and performance",

author = "S. Lysonski and Anthony Pecotich",

year = "1992",

language = "English",

volume = "9",

pages = "247--255",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

}