Strategic Capabilities Affection Advertising Agency Success in Australia

Alan Simon, D. Power

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationProceedings
EditorsS. Merchant
Place of PublicationLynchburg, USA
PublisherAssociation for Business and Economics Research (ABER)
Pages792-803
Volume2004
EditionAmsterdam, Netherland
ISBN (Print)0974211427
Publication statusPublished - 2004
EventStrategic Capabilities Affection Advertising Agency Success in Australia - Amsterdam, Netherland
Duration: 1 Jan 2004 → …

Conference

ConferenceStrategic Capabilities Affection Advertising Agency Success in Australia
Period1/01/04 → …

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