Sponsorship: impact on brand awareness and brand attitudes

Research output: Contribution to journal › Article › peer-review

Cite this

@article{feae6aad02974a18ab9064e527944842,

title = "Sponsorship: impact on brand awareness and brand attitudes",

author = "G. Jalleh and Robert Donovan and Billie Giles-Corti and D'Arcy Holman",

year = "2002",

language = "English",

volume = "VIII",

pages = "35--45",

journal = "Social Marketing Quarterly",

issn = "1524-5004",

publisher = "Taylor & Francis",

number = "1",

}