Social Networking as a Marketing Tool: The Case of a Small Australian Company

S. Syed Ahmad, Jamie Murphy

Research output: Contribution to journalArticle

25 Citations (Scopus)
Original languageEnglish
Pages (from-to)700-716
JournalJournal of Hospitality Marketing and Managment
Volume19
Issue number7
DOIs
Publication statusPublished - 2010

Cite this

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title = "Social Networking as a Marketing Tool: The Case of a Small Australian Company",
author = "{Syed Ahmad}, S. and Jamie Murphy",
year = "2010",
doi = "10.1080/19368623.2010.507997",
language = "English",
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pages = "700--716",
journal = "Journal of Hospitality Marketing and Managment",
issn = "1050-7051",
publisher = "Routledge",
number = "7",

}

Social Networking as a Marketing Tool: The Case of a Small Australian Company. / Syed Ahmad, S.; Murphy, Jamie.

In: Journal of Hospitality Marketing and Managment, Vol. 19, No. 7, 2010, p. 700-716.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Social Networking as a Marketing Tool: The Case of a Small Australian Company

AU - Syed Ahmad, S.

AU - Murphy, Jamie

PY - 2010

Y1 - 2010

U2 - 10.1080/19368623.2010.507997

DO - 10.1080/19368623.2010.507997

M3 - Article

VL - 19

SP - 700

EP - 716

JO - Journal of Hospitality Marketing and Managment

JF - Journal of Hospitality Marketing and Managment

SN - 1050-7051

IS - 7

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