Social Networking as a Marketing Tool: The Case of a Small Australian Company

S. Syed Ahmad, Jamie Murphy

Research output: Contribution to journal › Article › peer-review

33 Citations (Scopus)

Original language	English
Pages (from-to)	700-716
Journal	Journal of Hospitality Marketing and Managment
Volume	19
Issue number	7
DOIs	https://doi.org/10.1080/19368623.2010.507997
Publication status	Published - 2010

Access to Document

@article{0e9c0fcc079f4ce89299075af38c8afd,

title = "Social Networking as a Marketing Tool: The Case of a Small Australian Company",

author = "{Syed Ahmad}, S. and Jamie Murphy",

year = "2010",

doi = "10.1080/19368623.2010.507997",

language = "English",

volume = "19",

pages = "700--716",

journal = "Journal of Hospitality Marketing and Managment",

issn = "1936-8623",

publisher = "Routledge",

number = "7",

}

TY - JOUR

T1 - Social Networking as a Marketing Tool: The Case of a Small Australian Company

AU - Syed Ahmad, S.

AU - Murphy, Jamie

PY - 2010

Y1 - 2010

U2 - 10.1080/19368623.2010.507997

DO - 10.1080/19368623.2010.507997

M3 - Article

SN - 1936-8623

VL - 19

SP - 700

EP - 716

JO - Journal of Hospitality Marketing and Managment

JF - Journal of Hospitality Marketing and Managment

IS - 7

ER -