Social Media, Customer Relationship Management, and SMEs

Research output: Chapter in Book/Conference paper › Chapter › peer-review

Original language	English
Title of host publication	Entrepreneurial Marketing: Global Perspectives
Editors	Zubin Sethna, Rosalind Jones, Paul Harrigan
Place of Publication	Bingley, UK
Publisher	Emerald Group Publishing Limited
Pages	221-241
ISBN (Print)	9781781907863
Publication status	Published - 2013

Cite this

@inbook{0c08611ee09346bf9cb7f1168950928e,

title = "Social Media, Customer Relationship Management, and SMEs",

author = "Paul Harrigan",

year = "2013",

language = "English",

isbn = "9781781907863",

pages = "221--241",

editor = "Zubin Sethna and Rosalind Jones and Paul Harrigan",

booktitle = "Entrepreneurial Marketing: Global Perspectives",

publisher = "Emerald Group Publishing Limited",

address = "United Kingdom",

}