Social media context’s enhancement of brand image

Sebastian Zwicker, Michael Proksch, Marco Hardiman, Liudmila Tarabashkina

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2017
Event2017 ANZMAC Conference: Marketing for impact - Melbourne, Australia
Duration: 4 Dec 20176 Dec 2017
https://anzmac.wildapricot.org/Programme

Conference

Conference2017 ANZMAC Conference
CountryAustralia
CityMelbourne
Period4/12/176/12/17
Internet address

Cite this

Zwicker, S., Proksch, M., Hardiman, M., & Tarabashkina, L. (2017). Social media context’s enhancement of brand image. Abstract from 2017 ANZMAC Conference, Melbourne, Australia.