Social media context’s enhancement of brand image

Sebastian Zwicker, Michael Proksch, Marco Hardiman, Liudmila Tarabashkina

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2017
Event	2017 Australian & New Zealand Marketing Academy Conference: Marketing for impact - Melbourne, Australia Duration: 4 Dec 2017 → 6 Dec 2017 https://anzmac.wildapricot.org/Programme

Conference	2017 Australian & New Zealand Marketing Academy Conference
Abbreviated title	ANZMAC
Country/Territory	Australia
City	Melbourne
Period	4/12/17 → 6/12/17
Internet address	https://anzmac.wildapricot.org/Programme

Cite this

@conference{7043629e6e83492c8a4e82e32768cade,

title = "Social media context{\textquoteright}s enhancement of brand image",

author = "Sebastian Zwicker and Michael Proksch and Marco Hardiman and Liudmila Tarabashkina",

year = "2017",

language = "English",

note = "2017 Australian \& New Zealand Marketing Academy Conference : Marketing for impact, ANZMAC ; Conference date: 04-12-2017 Through 06-12-2017",

url = "https://anzmac.wildapricot.org/Programme",

}