Social media context’s enhancement of brand image

Sebastian Zwicker, Michael Proksch, Marco Hardiman, Liudmila Tarabashkina

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2017
Event2017 ANZMAC Conference: Marketing for impact - Melbourne, Australia
Duration: 4 Dec 20176 Dec 2017
https://anzmac.wildapricot.org/Programme

Conference

Conference2017 ANZMAC Conference
CountryAustralia
CityMelbourne
Period4/12/176/12/17
Internet address

Cite this

Zwicker, S., Proksch, M., Hardiman, M., & Tarabashkina, L. (2017). Social media context’s enhancement of brand image. Abstract from 2017 ANZMAC Conference, Melbourne, Australia.
Zwicker, Sebastian ; Proksch, Michael ; Hardiman, Marco ; Tarabashkina, Liudmila. / Social media context’s enhancement of brand image. Abstract from 2017 ANZMAC Conference, Melbourne, Australia.
@conference{7043629e6e83492c8a4e82e32768cade,
title = "Social media context’s enhancement of brand image",
author = "Sebastian Zwicker and Michael Proksch and Marco Hardiman and Liudmila Tarabashkina",
year = "2017",
language = "English",
note = "2017 ANZMAC Conference : Marketing for impact ; Conference date: 04-12-2017 Through 06-12-2017",
url = "https://anzmac.wildapricot.org/Programme",

}

Zwicker, S, Proksch, M, Hardiman, M & Tarabashkina, L 2017, 'Social media context’s enhancement of brand image' 2017 ANZMAC Conference, Melbourne, Australia, 4/12/17 - 6/12/17, .

Social media context’s enhancement of brand image. / Zwicker, Sebastian; Proksch, Michael ; Hardiman, Marco; Tarabashkina, Liudmila.

2017. Abstract from 2017 ANZMAC Conference, Melbourne, Australia.

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - Social media context’s enhancement of brand image

AU - Zwicker, Sebastian

AU - Proksch, Michael

AU - Hardiman, Marco

AU - Tarabashkina, Liudmila

PY - 2017

Y1 - 2017

M3 - Abstract

ER -

Zwicker S, Proksch M, Hardiman M, Tarabashkina L. Social media context’s enhancement of brand image. 2017. Abstract from 2017 ANZMAC Conference, Melbourne, Australia.