Social media context’s enhancement of brand image

Sebastian Zwicker, Michael Proksch, Marco Hardiman, Liudmila Tarabashkina

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2017
Event	2017 ANZMAC Conference: Marketing for impact - Melbourne, Australia Duration: 4 Dec 2017 → 6 Dec 2017 https://anzmac.wildapricot.org/Programme

Conference	2017 ANZMAC Conference
Country	Australia
City	Melbourne
Period	4/12/17 → 6/12/17
Internet address	https://anzmac.wildapricot.org/Programme

Zwicker, S., Proksch, M., Hardiman, M., & Tarabashkina, L. (2017). Social media context’s enhancement of brand image. Abstract from 2017 ANZMAC Conference, Melbourne, Australia.

Zwicker, Sebastian ; Proksch, Michael ; Hardiman, Marco ; Tarabashkina, Liudmila. / Social media context’s enhancement of brand image. Abstract from 2017 ANZMAC Conference, Melbourne, Australia.

@conference{7043629e6e83492c8a4e82e32768cade,

title = "Social media context’s enhancement of brand image",

author = "Sebastian Zwicker and Michael Proksch and Marco Hardiman and Liudmila Tarabashkina",

year = "2017",

language = "English",

note = "2017 ANZMAC Conference : Marketing for impact ; Conference date: 04-12-2017 Through 06-12-2017",

url = "https://anzmac.wildapricot.org/Programme",

}

Zwicker, S, Proksch, M, Hardiman, M & Tarabashkina, L 2017, 'Social media context’s enhancement of brand image' 2017 ANZMAC Conference, Melbourne, Australia, 4/12/17 - 6/12/17, .

2017. Abstract from 2017 ANZMAC Conference, Melbourne, Australia.

Research output: Contribution to conference › Abstract

TY - CONF

T1 - Social media context’s enhancement of brand image

AU - Zwicker, Sebastian

AU - Proksch, Michael

AU - Hardiman, Marco

AU - Tarabashkina, Liudmila

PY - 2017

Y1 - 2017

M3 - Abstract

ER -

Zwicker S, Proksch M, Hardiman M, Tarabashkina L. Social media context’s enhancement of brand image. 2017. Abstract from 2017 ANZMAC Conference, Melbourne, Australia.