Social Identities and Brand Preference in an Underdeveloped Market

R. Lee; T. Tezinde; S.F. Syed Ahmad; Jamie Murphy

Social Identities and Brand Preference in an Underdeveloped Market

R. Lee, T. Tezinde, S.F. Syed Ahmad, Jamie Murphy

UWA Business School

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Shifting the Focus from Mainstream to Offbeat
Editors	Daniela Spanjaard, Sara, Denize, Neeru Sharma
Place of Publication	University of Western Sydney
Publisher	Promaco Conventions Pty. Ltd.
Pages	1-7
Volume	-
Edition	Sydney, Australia
ISBN (Print)	186308 144 5
Publication status	Published - 2008
Event	Social Identities and Brand Preference in an Underdeveloped Market - Sydney, Australia Duration: 1 Jan 2008 → …

Conference

Conference	Social Identities and Brand Preference in an Underdeveloped Market
Period	1/01/08 → …

Cite this

@inproceedings{aece782576c241d19d7eb72fd7cc51d0,

title = "Social Identities and Brand Preference in an Underdeveloped Market",

author = "R. Lee and T. Tezinde and {Syed Ahmad}, S.F. and Jamie Murphy",

year = "2008",

language = "English",

isbn = "186308 144 5",

volume = "-",

pages = "1--7",

editor = "Daniela Spanjaard and Sara and Denize and Neeru Sharma",

booktitle = "Shifting the Focus from Mainstream to Offbeat",

publisher = "Promaco Conventions Pty. Ltd.",

edition = "Sydney, Australia",

note = "Social Identities and Brand Preference in an Underdeveloped Market ; Conference date: 01-01-2008",

}

Lee, R, Tezinde, T, Syed Ahmad, SF & Murphy, J 2008, Social Identities and Brand Preference in an Underdeveloped Market. in D Spanjaard, Sara, Denize & N Sharma (eds), Shifting the Focus from Mainstream to Offbeat. Sydney, Australia edn, vol. -, Promaco Conventions Pty. Ltd., University of Western Sydney, pp. 1-7, Social Identities and Brand Preference in an Underdeveloped Market, 1/01/08.

Social Identities and Brand Preference in an Underdeveloped Market. / Lee, R.; Tezinde, T.; Syed Ahmad, S.F. et al.
Shifting the Focus from Mainstream to Offbeat. ed. / Daniela Spanjaard; Sara; Denize; Neeru Sharma. Vol. - Sydney, Australia. ed. University of Western Sydney: Promaco Conventions Pty. Ltd., 2008. p. 1-7.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Social Identities and Brand Preference in an Underdeveloped Market

AU - Lee, R.

AU - Tezinde, T.

AU - Syed Ahmad, S.F.

AU - Murphy, Jamie

PY - 2008

Y1 - 2008

M3 - Conference paper

SN - 186308 144 5

VL - -

SP - 1

EP - 7

BT - Shifting the Focus from Mainstream to Offbeat

A2 - Spanjaard, Daniela

A2 - Sara, null

A2 - Denize, null

A2 - Sharma, Neeru

PB - Promaco Conventions Pty. Ltd.

CY - University of Western Sydney

T2 - Social Identities and Brand Preference in an Underdeveloped Market

Y2 - 1 January 2008

ER -