Social factors influencing export initiation in small and medium-sized enterprises

P. Ellis; Anthony Pecotich

doi:10.1509/jmkr.38.1.119.18825

Social factors influencing export initiation in small and medium-sized enterprises

P. Ellis, Anthony Pecotich

UWA Business School

Research output: Contribution to journal › Article › peer-review

228 Citations (Scopus)

Abstract

The authors examine the influence of antecedent social ties on export behavior in an exploratory cross-case investigation of a sample of small and medium-sized exporters drawn from different industries. Data pertaining to 31 export market entries support the view that decision makers' cosmopolitanism has a significant influence on the initiation of exports.

Original language	English
Pages (from-to)	119-130
Journal	Journal of Marketing Research
Volume	38
Issue number	1
DOIs	https://doi.org/10.1509/jmkr.38.1.119.18825
Publication status	Published - 2001

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10.1509/jmkr.38.1.119.18825

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Social factors influencing export initiation in small and medium-sized enterprises

Abstract

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