Abstract
The authors examine the influence of antecedent social ties on export behavior in an exploratory cross-case investigation of a sample of small and medium-sized exporters drawn from different industries. Data pertaining to 31 export market entries support the view that decision makers' cosmopolitanism has a significant influence on the initiation of exports.
Original language | English |
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Pages (from-to) | 119-130 |
Journal | Journal of Marketing Research |
Volume | 38 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2001 |