Social factors influencing export initiation in small and medium-sized enterprises

P. Ellis, Anthony Pecotich

Research output: Contribution to journalArticle

189 Citations (Scopus)

Abstract

The authors examine the influence of antecedent social ties on export behavior in an exploratory cross-case investigation of a sample of small and medium-sized exporters drawn from different industries. Data pertaining to 31 export market entries support the view that decision makers' cosmopolitanism has a significant influence on the initiation of exports.
Original languageEnglish
Pages (from-to)119-130
JournalJournal of Marketing Research
Volume38
Issue number1
DOIs
Publication statusPublished - 2001

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