Social CRM: practice to theory to practice

Paul Harrigan; M. Choudhury

Social CRM: practice to theory to practice

Paul Harrigan
, M. Choudhury

Marketing

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge
Publisher	Promaco Conventions Pty. Ltd.
Pages	1-7
Publication status	Published - 2012
Event	Australia and New Zealand Marketing Academy Conference: Sharing the Cup of Knowledge - Adelaide, Australia Duration: 3 Dec 2012 → 5 Dec 2012

Conference

Conference	Australia and New Zealand Marketing Academy Conference
Abbreviated title	ANZMAC 2012
Country/Territory	Australia
City	Adelaide
Period	3/12/12 → 5/12/12

Cite this

@inproceedings{eeb0b3d1d0714c30b18f8d8f7320fdba,

title = "Social CRM: practice to theory to practice",

author = "Paul Harrigan and M. Choudhury",

year = "2012",

language = "English",

pages = "1--7",

booktitle = "Proceedings 2012 ANZMAC Conference: Sharing the Cup of Knowledge",

publisher = "Promaco Conventions Pty. Ltd.",

note = "Australia and New Zealand Marketing Academy Conference : Sharing the Cup of Knowledge, ANZMAC 2012 ; Conference date: 03-12-2012 Through 05-12-2012",

}