Social benefit and brand commitment: the mediating role of satisfaction and brand trust

Research output: Chapter in Book/Conference paper › Chapter › peer-review

Original language	English
Title of host publication	Asia Branding: Connecting Brands, Consumers and Companies
Editors	Bang Nguyen, Melewar T.C.
Publisher	Palgrave Macmillan
Chapter	9
ISBN (Print)	9781137489975
Publication status	Published - 2016

Cite this

@inbook{f84b1d1c28b54422b8d56601208df19d,

title = "Social benefit and brand commitment: the mediating role of satisfaction and brand trust",

author = "Arnold Japutra and Keni Keni and Sebastian Molinillo and Bang Nguyen",

year = "2016",

language = "English",

isbn = "9781137489975",

editor = "Bang Nguyen and Melewar T.C.",

booktitle = "Asia Branding: Connecting Brands, Consumers and Companies",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}

TY - CHAP

T1 - Social benefit and brand commitment

T2 - the mediating role of satisfaction and brand trust

AU - Japutra, Arnold

AU - Keni, Keni

AU - Molinillo, Sebastian

AU - Nguyen, Bang

PY - 2016

Y1 - 2016

UR - https://www.macmillanihe.com/page/detail/Asia-Branding/?K=9781137489951

M3 - Chapter

SN - 9781137489975

BT - Asia Branding: Connecting Brands, Consumers and Companies

A2 - Nguyen, Bang

A2 - T.C., Melewar

PB - Palgrave Macmillan

ER -