@inproceedings{ac2b9a3c71bc4bf594eccd3408eb9f10,
title = "Should Consumer Purchasing Behaviour Influence Supply Chain Strategy?",
author = "Wade Jarvis and S. Golicic",
year = "2010",
language = "English",
isbn = "9780984088416",
volume = "2010",
pages = "online",
editor = "Bob Erffmeyer",
booktitle = "2010 SMA Proceedings - Going Green: Best Marketing Practices for a Global World",
publisher = "Society for Marketing Advances",
edition = "Atlanta, Georgia, USA",
note = "2010 Society for Marketing Advances Conference : Going Green - Best Marketing Practices for a Global World, SMA 2010 ; Conference date: 03-11-2010 Through 06-11-2010",
}