Should Consumer Purchasing Behaviour Influence Supply Chain Strategy?

Wade Jarvis, S. Golicic

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publication2010 SMA Proceedings - Going Green: Best Marketing Practices for a Global World
EditorsBob Erffmeyer
Place of PublicationAtlanta, Georgia, USA
PublisherSociety for Marketing Advances
Pagesonline
Volume2010
EditionAtlanta, Georgia, USA
ISBN (Print)9780984088416
Publication statusPublished - 2010
EventShould Consumer Purchasing Behaviour Influence Supply Chain Strategy? - Atlanta, Georgia, USA
Duration: 1 Jan 2010 → …

Conference

ConferenceShould Consumer Purchasing Behaviour Influence Supply Chain Strategy?
Period1/01/10 → …

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