@inproceedings{d62cdea5981d476ea72140e911d6fc4b,
title = "Sexier but less trustworthy? - A study on the degree of sex appeal and the spokesperson's trustworthiness in China",
author = "Fang Liu and Jianyao Li",
year = "2006",
language = "English",
isbn = "8972183113",
volume = "CD ROM",
pages = "n/a",
editor = "Junyean Moon and Hanyang University",
booktitle = "2006 Academy of Marketing Science (Culture Perspective in Marketing) Conference",
publisher = "The Korea Chamber of Commerce",
edition = "Soul, South Korea",
note = "Sexier but less trustworthy? - A study on the degree of sex appeal and the spokesperson's trustworthiness in China ; Conference date: 01-01-2006",
}