Sex Bait: Sex Talk on Commercial Blogs as Informal Sexuality Education

Crystal Abidin

Research output: Chapter in Book/Conference paperChapter

Abstract

Institutionalized sexuality education in Singapore undertakes a conservative, medicalized approach that preaches abstinence, premised on promoting healthy (heterosexual) relationships between married couples for reproduction purposes to uphold a stable family unit. While the state assigns parents, the school, students, and the community as stakeholders in maintaining a comprehensive sexuality education, young people are increasingly turning to commercial bloggers who are trendy and influential on the Internet for firsthand “lifestyle” information and advice. In response, some bloggers have innovatively marketed sex and sexuality-related products and services to lure in viewers. Through ethnographic fieldwork, this chapter examines commercial bloggers’ use of “sex bait” as an informal form of sexuality education, disseminating personal and endorsed messages through shock and allure, pedantic consumption, and personal illustrations.
Original languageEnglish
Title of host publicationThe Palgrave Handbook of Sexuality Education
EditorsLouisa Allen , Mary Lou Rasmussen
Place of PublicationUnited Kingdom
PublisherPalgrave Macmillan
Chapter24
Pages493-508
ISBN (Electronic)9781137400338
ISBN (Print)9781137400321
DOIs
Publication statusPublished - 2017

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Abidin, C. (2017). Sex Bait: Sex Talk on Commercial Blogs as Informal Sexuality Education. In L. Allen , & M. L. Rasmussen (Eds.), The Palgrave Handbook of Sexuality Education (pp. 493-508). United Kingdom: Palgrave Macmillan. https://doi.org/10.1057/978-1-137-40033-8_24