| Original language | English |
|---|---|
| Title of host publication | Advertising and Chinese Society. Impacts and Issues |
| Editors | Hong Cheng, Kara Chan |
| Place of Publication | Denmark |
| Publisher | Copenhagen Business School Press |
| Pages | 161-174 |
| ISBN (Print) | 9788763002271 |
| Publication status | Published - 2009 |
Cite this
Liu, F. (2009). Sex Appeal, Spokesperson's Trustworthiness, and Brand Attitude: A Study on Confucianism and Sex Appeal in Advertising in China. In H. Cheng, & K. Chan (Eds.), Advertising and Chinese Society. Impacts and Issues (pp. 161-174). Denmark: Copenhagen Business School Press.
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title = "Sex Appeal, Spokesperson's Trustworthiness, and Brand Attitude: A Study on Confucianism and Sex Appeal in Advertising in China",
author = "Fang Liu",
year = "2009",
language = "English",
isbn = "9788763002271",
pages = "161--174",
editor = "Hong Cheng and Kara Chan",
booktitle = "Advertising and Chinese Society. Impacts and Issues",
publisher = "Copenhagen Business School Press",
}
Liu, F 2009, Sex Appeal, Spokesperson's Trustworthiness, and Brand Attitude: A Study on Confucianism and Sex Appeal in Advertising in China. in H Cheng & K Chan (eds), Advertising and Chinese Society. Impacts and Issues. Copenhagen Business School Press, Denmark, pp. 161-174.
Sex Appeal, Spokesperson's Trustworthiness, and Brand Attitude: A Study on Confucianism and Sex Appeal in Advertising in China. / Liu, Fang.
Advertising and Chinese Society. Impacts and Issues. ed. / Hong Cheng; Kara Chan. Denmark : Copenhagen Business School Press, 2009. p. 161-174.Research output: Chapter in Book/Conference paper › Chapter
TY - CHAP
T1 - Sex Appeal, Spokesperson's Trustworthiness, and Brand Attitude: A Study on Confucianism and Sex Appeal in Advertising in China
AU - Liu, Fang
PY - 2009
Y1 - 2009
M3 - Chapter
SN - 9788763002271
SP - 161
EP - 174
BT - Advertising and Chinese Society. Impacts and Issues
A2 - Cheng, Hong
A2 - Chan, Kara
PB - Copenhagen Business School Press
CY - Denmark
ER -
Liu F. Sex Appeal, Spokesperson's Trustworthiness, and Brand Attitude: A Study on Confucianism and Sex Appeal in Advertising in China. In Cheng H, Chan K, editors, Advertising and Chinese Society. Impacts and Issues. Denmark: Copenhagen Business School Press. 2009. p. 161-174