Sex Appeal, Spokesperson's Trustworthiness, and Brand Attitude: A Study on Confucianism and Sex Appeal in Advertising in China

Research output: Chapter in Book/Conference paper › Chapter › peer-review

Original language	English
Title of host publication	Advertising and Chinese Society. Impacts and Issues
Editors	Hong Cheng, Kara Chan
Place of Publication	Denmark
Publisher	Copenhagen Business School Press
Pages	161-174
ISBN (Print)	9788763002271
Publication status	Published - 2009

Cite this

@inbook{a937b4b31a224300b7731cbc5f5ab80b,

title = "Sex Appeal, Spokesperson's Trustworthiness, and Brand Attitude: A Study on Confucianism and Sex Appeal in Advertising in China",

author = "Fang Liu",

year = "2009",

language = "English",

isbn = "9788763002271",

pages = "161--174",

editor = "Hong Cheng and Kara Chan",

booktitle = "Advertising and Chinese Society. Impacts and Issues",

publisher = "Copenhagen Business School Press",

}

TY - CHAP

T1 - Sex Appeal, Spokesperson's Trustworthiness, and Brand Attitude: A Study on Confucianism and Sex Appeal in Advertising in China

AU - Liu, Fang

PY - 2009

Y1 - 2009

M3 - Chapter

SN - 9788763002271

SP - 161

EP - 174

BT - Advertising and Chinese Society. Impacts and Issues

A2 - Cheng, Hong

A2 - Chan, Kara

PB - Copenhagen Business School Press

CY - Denmark

ER -