Original language | English |
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Title of host publication | Advertising and Chinese Society. Impacts and Issues |
Editors | Hong Cheng, Kara Chan |
Place of Publication | Denmark |
Publisher | Copenhagen Business School Press |
Pages | 161-174 |
ISBN (Print) | 9788763002271 |
Publication status | Published - 2009 |
Sex Appeal, Spokesperson's Trustworthiness, and Brand Attitude: A Study on Confucianism and Sex Appeal in Advertising in China
Research output: Chapter in Book/Conference paper › Chapter › peer-review