Setting socially responsible marketing objectives: a quality-of-life approach

M.J. Sirgy, D.J. Lee

    Research output: Contribution to journalArticlepeer-review

    56 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)20-34
    JournalEuropean Journal of Marketing
    Volume30
    Publication statusPublished - 1996

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