Setting socially responsible marketing objectives: a quality-of-life approach

M.J. Sirgy, D.J. Lee

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	20-34
Journal	European Journal of Marketing
Volume	30
Publication status	Published - 1996

Cite this

@article{a6feb47d685045e39396d4d37b9fca9b,

title = "Setting socially responsible marketing objectives: a quality-of-life approach",

author = "M.J. Sirgy and D.J. Lee",

year = "1996",

language = "English",

volume = "30",

pages = "20--34",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Limited",

}