Services Marketing Cases in Emerging Markets: An Asian Perspective

Sanjit Roy

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  • 2016

    Preface

    Roy, S. K., Mutum, D. S. & Nguyen, B., 1 Jan 2016, Services Marketing Cases in Emerging Markets: An Asian Perspective. Roy, S. K., Mutum, D. S. & Nguyen, B. (eds.). Switzerland: Springer International Publishing AG, p. v-vi

    Research output: Chapter in Book/Conference paperForeword/postscriptpeer-review

    1 Citation (Scopus)