Services Marketing Cases in Emerging Markets: An Asian Perspective

Sanjit Roy

doi:10.1007/978-3-319-32970-3

Services Marketing Cases in Emerging Markets: An Asian Perspective

Sanjit Roy

Research output: Book/Report › Edited book/Anthology › peer-review

Abstract

Presents unique case studies from the services sector in emerging markets with up to date and relevant marketing issues

Develops an in-depth understanding of the service management and marketing principles in the context of emerging economies

Each case study is accompanied by discussion questions and assignments to be used in the classroom discussions

Original language	English
Place of Publication	Switzerland
Publisher	Springer International Publishing
Number of pages	184
ISBN (Print)	978-3-319-32968-0
DOIs	https://doi.org/10.1007/978-3-319-32970-3
Publication status	Published - 2017

Access to Document

10.1007/978-3-319-32970-3

4 Chapter
1 Foreword/postscript

Case study 14: Reliance Indian Limited (RIL): Growth through innovation?
Pradhan, S. & Roy, S. K., 1 Jan 2016, Services Marketing Cases in Emerging Markets: An Asian Perspective. Roy, S. K., Mutum, D. S. & Nguyen, B. (eds.). Springer International Publishing AG, p. 169-182 14 p.
Research output: Chapter in Book/Conference paper › Chapter › peer-review
Case study 5: Amazon.in: Surviving in a jungle
Roy, S. K. & Charaborti, R., 1 Jan 2016, Services Marketing Cases in Emerging Markets: An Asian Perspective. Roy, S. K., Mutum, D. S. & Nguyen, B. (eds.). Springer International Publishing AG, p. 45-59 15 p.
Research output: Chapter in Book/Conference paper › Chapter › peer-review
2 Link opens in a new tab Citations (Scopus)
Case Study 6: Malaysian airlines versus AirAsia: Customer satisfaction, service quality and service branding
Adapa, S. & Roy, S. K., 1 Jan 2016, Services Marketing Cases in Emerging Markets: An Asian Perspective. Roy, S. K., Mutum, D. S. & Nguyen, B. (eds.). Springer International Publishing AG, p. 67-75 9 p.
Research output: Chapter in Book/Conference paper › Chapter › peer-review
4 Link opens in a new tab Citations (Scopus)

Cite this

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title = "Services Marketing Cases in Emerging Markets: An Asian Perspective",

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Services Marketing Cases in Emerging Markets: An Asian Perspective

Abstract

Access to Document

Fingerprint

Research output

Case study 14: Reliance Indian Limited (RIL): Growth through innovation?

Case study 5: Amazon.in: Surviving in a jungle

Case Study 6: Malaysian airlines versus AirAsia: Customer satisfaction, service quality and service branding

Cite this