Services Marketing Cases in Emerging Markets: An Asian Perspective

Sanjit Roy

Research output: Book/ReportEdited book/Anthologypeer-review


Presents unique case studies from the services sector in emerging markets with up to date and relevant marketing issues

Develops an in-depth understanding of the service management and marketing principles in the context of emerging economies

Each case study is accompanied by discussion questions and assignments to be used in the classroom discussions

Original languageEnglish
Place of PublicationSwitzerland
PublisherSpringer International Publishing
Number of pages184
ISBN (Print)978-3-319-32968-0
Publication statusPublished - 2017


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