Research output per year
Research output per year
Abstract
Presents unique case studies from the services sector in emerging markets with up to date and relevant marketing issues
Develops an in-depth understanding of the service management and marketing principles in the context of emerging economies
Each case study is accompanied by discussion questions and assignments to be used in the classroom discussions
Develops an in-depth understanding of the service management and marketing principles in the context of emerging economies
Each case study is accompanied by discussion questions and assignments to be used in the classroom discussions
| Original language | English |
|---|---|
| Place of Publication | Switzerland |
| Publisher | Springer International Publishing |
| Number of pages | 184 |
| ISBN (Print) | 978-3-319-32968-0 |
| DOIs | |
| Publication status | Published - 2017 |
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Dive into the research topics of 'Services Marketing Cases in Emerging Markets: An Asian Perspective'. Together they form a unique fingerprint.-
Case study 14: Reliance Indian Limited (RIL): Growth through innovation?
Pradhan, S. & Roy, S. K., 1 Jan 2016, Services Marketing Cases in Emerging Markets: An Asian Perspective. Roy, S. K., Mutum, D. S. & Nguyen, B. (eds.). Springer International Publishing AG, p. 169-182 14 p.Research output: Chapter in Book/Conference paper › Chapter › peer-review
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Case study 5: Amazon.in: Surviving in a jungle
Roy, S. K. & Charaborti, R., 1 Jan 2016, Services Marketing Cases in Emerging Markets: An Asian Perspective. Roy, S. K., Mutum, D. S. & Nguyen, B. (eds.). Springer International Publishing AG, p. 45-59 15 p.Research output: Chapter in Book/Conference paper › Chapter › peer-review
2 Citations (Scopus) -
Case Study 6: Malaysian airlines versus AirAsia: Customer satisfaction, service quality and service branding
Adapa, S. & Roy, S. K., 1 Jan 2016, Services Marketing Cases in Emerging Markets: An Asian Perspective. Roy, S. K., Mutum, D. S. & Nguyen, B. (eds.). Springer International Publishing AG, p. 67-75 9 p.Research output: Chapter in Book/Conference paper › Chapter › peer-review
4 Citations (Scopus)