Self Determination Theory and Word of Mouth

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationAustralia New Zealand Marketing Academy Conference 2011
Place of PublicationAustralian and New Zealand Marketing Academy Conference 2011
PublisherEdith Cowan University
Pagesonline
Volumeonline
ISBN (Print)9780646563305
Publication statusPublished - 2011
EventAustralia New Zealand Marketing Academy Conference: Marketing in the Age of Consumerism: Jekyll or Hyde? - Perth Convention and Exhibition Centre, Perth, Australia
Duration: 28 Nov 201130 Nov 2011
https://web.archive.org/web/20120410151354/http://anzmac2011.com.au/

Conference

ConferenceAustralia New Zealand Marketing Academy Conference
Abbreviated titleANZMAC
CountryAustralia
CityPerth
Period28/11/1130/11/11
Internet address

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