Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

Fang Liu, J. Li, Dick Mizerski, H. Soh

Research output: Contribution to journalArticle

125 Citations (Scopus)
Original languageEnglish
Pages (from-to)922-937
JournalEuropean Journal of Marketing
Volume46
Issue number7/8
DOIs
Publication statusPublished - 2012

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