Original language | English |
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Pages (from-to) | 922-937 |
Journal | European Journal of Marketing |
Volume | 46 |
Issue number | 7/8 |
DOIs | |
Publication status | Published - 2012 |
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
Fang Liu, J. Li, Dick Mizerski, H. Soh
Research output: Contribution to journal › Article › peer-review
299
Citations
(Scopus)