Self Congruity and Brand Attitude- A Study of Local and Foreign Car Brands in China

Fang Liu, Doina Olaru, Jianyao Li

Research output: Chapter in Book/Conference paperConference paper

5 Citations (Scopus)
Original languageEnglish
Title of host publicationThe Proceedings of 2008 Global Marketing Conference at Shanghai
Editors Taylor, C. Schmitt, B. Wagner, U. Jia, J.
Place of PublicationSeoul, South Korea
PublisherKorean Academy of Marketing Science
Pages121-8
Volume1
EditionShanghai, China
ISBN (Print)19768699
Publication statusPublished - 2008
EventSelf Congruity and Brand Attitude- A Study of Local and Foreign Car Brands in China - Shanghai, China
Duration: 1 Jan 2008 → …

Conference

ConferenceSelf Congruity and Brand Attitude- A Study of Local and Foreign Car Brands in China
Period1/01/08 → …

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