Self Congruity and Brand Attitude- A Study of Local and Foreign Car Brands in China

Fang Liu; Doina Olaru; Jianyao Li

Self Congruity and Brand Attitude- A Study of Local and Foreign Car Brands in China

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	The Proceedings of 2008 Global Marketing Conference at Shanghai
Editors	Taylor, C. Schmitt, B. Wagner, U. Jia, J.
Place of Publication	Seoul, South Korea
Publisher	Korean Academy of Marketing Science
Pages	121-8
Volume	1
Edition	Shanghai, China
ISBN (Print)	19768699
Publication status	Published - 2008
Event	Self Congruity and Brand Attitude- A Study of Local and Foreign Car Brands in China - Shanghai, China Duration: 1 Jan 2008 → …

Conference

Conference	Self Congruity and Brand Attitude- A Study of Local and Foreign Car Brands in China
Period	1/01/08 → …

Cite this

@inproceedings{c37a157277504886b4d305d68d5b0cb8,

title = "Self Congruity and Brand Attitude- A Study of Local and Foreign Car Brands in China",

author = "Fang Liu and Doina Olaru and Jianyao Li",

year = "2008",

language = "English",

isbn = "19768699",

volume = "1",

pages = "121--8",

editor = "Taylor and C. Schmitt and B. Wagner and U. Jia and J.",

booktitle = "The Proceedings of 2008 Global Marketing Conference at Shanghai",

publisher = "Korean Academy of Marketing Science",

edition = "Shanghai, China",

note = "Self Congruity and Brand Attitude- A Study of Local and Foreign Car Brands in China ; Conference date: 01-01-2008",

}

Liu, F , Olaru, D & Li, J 2008, Self Congruity and Brand Attitude- A Study of Local and Foreign Car Brands in China. in Taylor, C Schmitt, B Wagner, U Jia & J. (eds), The Proceedings of 2008 Global Marketing Conference at Shanghai. Shanghai, China edn, vol. 1, Korean Academy of Marketing Science, Seoul, South Korea, pp. 121-8, Self Congruity and Brand Attitude- A Study of Local and Foreign Car Brands in China, 1/01/08.

Self Congruity and Brand Attitude- A Study of Local and Foreign Car Brands in China. / Liu, Fang ; Olaru, Doina; Li, Jianyao.
The Proceedings of 2008 Global Marketing Conference at Shanghai. ed. / Taylor; C. Schmitt; B. Wagner; U. Jia; J. Vol. 1 Shanghai, China. ed. Seoul, South Korea: Korean Academy of Marketing Science, 2008. p. 121-8.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Self Congruity and Brand Attitude- A Study of Local and Foreign Car Brands in China

AU - Liu, Fang

AU - Olaru, Doina

AU - Li, Jianyao

PY - 2008

Y1 - 2008

M3 - Conference paper

SN - 19768699

VL - 1

SP - 121

EP - 128

BT - The Proceedings of 2008 Global Marketing Conference at Shanghai

A2 - Taylor, null

A2 - Schmitt, C.

A2 - Wagner, B.

A2 - Jia, U.

A2 - J., null

PB - Korean Academy of Marketing Science

CY - Seoul, South Korea

T2 - Self Congruity and Brand Attitude- A Study of Local and Foreign Car Brands in China

Y2 - 1 January 2008

ER -