Self-congruence, emotional brand attachment and compulsive buying behavior

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 2016
Event	Global Marketing Conference - Hong Kong, Hong Kong Duration: 1 Jan 2011 → …

Conference	Global Marketing Conference
Country/Territory	Hong Kong
City	Hong Kong
Period	1/01/11 → …

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