Self-congruence, emotional brand attachment and compulsive buying behavior

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2016
EventGlobal Marketing Conference - Hong Kong, Hong Kong
Duration: 1 Jan 2011 → …

Conference

ConferenceGlobal Marketing Conference
CountryHong Kong
CityHong Kong
Period1/01/11 → …

Cite this

Japutra, A., Ekinci, Y., & Simkin, L. (2016). Self-congruence, emotional brand attachment and compulsive buying behavior. Abstract from Global Marketing Conference, Hong Kong, Hong Kong.