Self-congruence, emotional brand attachment and compulsive buying behavior

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2016
EventGlobal Marketing Conference - Hong Kong, Hong Kong
Duration: 1 Jan 2011 → …

Conference

ConferenceGlobal Marketing Conference
CountryHong Kong
CityHong Kong
Period1/01/11 → …

Cite this

Japutra, A., Ekinci, Y., & Simkin, L. (2016). Self-congruence, emotional brand attachment and compulsive buying behavior. Abstract from Global Marketing Conference, Hong Kong, Hong Kong.
Japutra, Arnold ; Ekinci, Yuksel ; Simkin, Lyndon. / Self-congruence, emotional brand attachment and compulsive buying behavior. Abstract from Global Marketing Conference, Hong Kong, Hong Kong.
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title = "Self-congruence, emotional brand attachment and compulsive buying behavior",
author = "Arnold Japutra and Yuksel Ekinci and Lyndon Simkin",
year = "2016",
language = "English",
note = "Global Marketing Conference ; Conference date: 01-01-2011",

}

Japutra, A, Ekinci, Y & Simkin, L 2016, 'Self-congruence, emotional brand attachment and compulsive buying behavior' Global Marketing Conference, Hong Kong, Hong Kong, 1/01/11, .

Self-congruence, emotional brand attachment and compulsive buying behavior. / Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon.

2016. Abstract from Global Marketing Conference, Hong Kong, Hong Kong.

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - Self-congruence, emotional brand attachment and compulsive buying behavior

AU - Japutra, Arnold

AU - Ekinci, Yuksel

AU - Simkin, Lyndon

PY - 2016

Y1 - 2016

UR - http://db.koreascholar.com/article?code=315034

M3 - Abstract

ER -

Japutra A, Ekinci Y, Simkin L. Self-congruence, emotional brand attachment and compulsive buying behavior. 2016. Abstract from Global Marketing Conference, Hong Kong, Hong Kong.