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Seeing is Believing: The Effects of Images on Trust and Purchase Intent in eWOM for Hedonic and Utilitarian Products

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)85-104
Number of pages20
JournalJournal of Organizational and End User Computing
Volume33
Issue number2
DOIs
Publication statusPublished - 1 Mar 2021
Externally publishedYes

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