Seeing is Believing: The Effects of Images on Trust and Purchase Intent in eWOM for Hedonic and Utilitarian Products

Robert Zinko, Helene de Burgh-Woodman, Zhan Zhang Furner, Soo Jung Kim

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	85-104
Number of pages	20
Journal	Journal of Organizational and End User Computing
Volume	33
Issue number	2
DOIs	https://doi.org/10.4018/JOEUC.20210301.oa5
Publication status	Published - 1 Mar 2021
Externally published	Yes

Access to Document

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title = "Seeing is Believing: The Effects of Images on Trust and Purchase Intent in eWOM for Hedonic and Utilitarian Products",

author = "Robert Zinko and {de Burgh-Woodman}, Helene and Furner, {Zhan Zhang} and Kim, {Soo Jung}",

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AU - Zinko, Robert

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AU - Furner, Zhan Zhang

AU - Kim, Soo Jung

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