In this chapter, a longitudinal case study is examined of Scanalyse, a technology spin-out company from an Australian university that grew from start-up to a global market position within a decade and was then sold through trade sale to one of its main competitors. The case provides an example of how a small innovative firm assesses the value of the economic rent it can secure from an innovation and the strategic decision-making and “pivots” it must undertake to create value. It also demonstrates the key role played by social capital, strategic networking, and word of mouth communication in facilitating the commercialisation process.
|Title of host publication||Strategy and Communication for Innovation|
|Subtitle of host publication||Integrative Perspectives on Innovation in the Digital Economy|
|Editors||Nicole Pfeffermann, Julie Gould|
|Place of Publication||Cham Switzerland|
|Publication status||Published - 2017|