In this article I revisit the distinction between criticism and reviewing in cultural and film studies. I focus on three attempts to tackle this distinction. The first comes from Colin McArthur, who published ‘British Film Reviewing: A Complaint’ in Screen in 1985. The second is from Meaghan Morris, and her seminal 1988 article, ‘Indigestion: A Rhetoric of Reviewing’. The third is from more recent work by Tom O’Regan and Huw Walmsley-Evans, which is redefining the terms upon which we encounter the review around the concept of ‘media containers’ and aesthetics. Through discussion of these three attempts I examine the extent to which reviewing is constructed as a form of media practice in its own right.