Responsible vs. active brands: A preliminary examination of brand personality on consumer-brand relationships.

Sebastian Molinillo, Arnold Japutra

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2016
EventGlobal Marketing Conference - Hong Kong, Hong Kong
Duration: 1 Jan 2011 → …

Conference

ConferenceGlobal Marketing Conference
CountryHong Kong
CityHong Kong
Period1/01/11 → …

Cite this

Molinillo, S., & Japutra, A. (2016). Responsible vs. active brands: A preliminary examination of brand personality on consumer-brand relationships.. Abstract from Global Marketing Conference, Hong Kong, Hong Kong.
Molinillo, Sebastian ; Japutra, Arnold. / Responsible vs. active brands: A preliminary examination of brand personality on consumer-brand relationships. Abstract from Global Marketing Conference, Hong Kong, Hong Kong.
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title = "Responsible vs. active brands: A preliminary examination of brand personality on consumer-brand relationships.",
author = "Sebastian Molinillo and Arnold Japutra",
year = "2016",
language = "English",
note = "Global Marketing Conference ; Conference date: 01-01-2011",

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Molinillo, S & Japutra, A 2016, 'Responsible vs. active brands: A preliminary examination of brand personality on consumer-brand relationships.' Global Marketing Conference, Hong Kong, Hong Kong, 1/01/11, .

Responsible vs. active brands: A preliminary examination of brand personality on consumer-brand relationships. / Molinillo, Sebastian; Japutra, Arnold.

2016. Abstract from Global Marketing Conference, Hong Kong, Hong Kong.

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - Responsible vs. active brands: A preliminary examination of brand personality on consumer-brand relationships.

AU - Molinillo, Sebastian

AU - Japutra, Arnold

PY - 2016

Y1 - 2016

UR - http://db.koreascholar.com/article?code=314864

M3 - Abstract

ER -

Molinillo S, Japutra A. Responsible vs. active brands: A preliminary examination of brand personality on consumer-brand relationships.. 2016. Abstract from Global Marketing Conference, Hong Kong, Hong Kong.