Responsible vs. active brands: A preliminary examination of brand personality on consumer-brand relationships.

Sebastian Molinillo, Arnold Japutra

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2016
EventGlobal Marketing Conference - Hong Kong, Hong Kong
Duration: 1 Jan 2011 → …

Conference

ConferenceGlobal Marketing Conference
CountryHong Kong
CityHong Kong
Period1/01/11 → …

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