TY - JOUR
T1 - Research performance of marketing academics and departments: An international comparison
AU - Soutar, Geoff
AU - Wilkinson, I.
AU - Young, L.
PY - 2015
Y1 - 2015
N2 - © 2015 The Authors. We report the results of an analysis of the research impact of marketing academics using citation metrics for 2263 academics in the top 500 research universities in the Academic Ranking of World Universities based in Australia and New Zealand, Canada, the United Kingdom and the USA. The metrics are computed for publications from 2001 to 2013, which were collected in 2014 and 2015. We also report the same metrics for all universities in Australia and New Zealand that employ more than 4 marketing academics. The results provide an objective measure of research impact and provide benchmarks that can be used by governments, universities and individual academics to compare research impact. In an appendix we rank the top 100 university marketing departments in the top 500.
AB - © 2015 The Authors. We report the results of an analysis of the research impact of marketing academics using citation metrics for 2263 academics in the top 500 research universities in the Academic Ranking of World Universities based in Australia and New Zealand, Canada, the United Kingdom and the USA. The metrics are computed for publications from 2001 to 2013, which were collected in 2014 and 2015. We also report the same metrics for all universities in Australia and New Zealand that employ more than 4 marketing academics. The results provide an objective measure of research impact and provide benchmarks that can be used by governments, universities and individual academics to compare research impact. In an appendix we rank the top 100 university marketing departments in the top 500.
U2 - 10.1016/j.ausmj.2015.04.001
DO - 10.1016/j.ausmj.2015.04.001
M3 - Article
VL - 23
SP - 155
EP - 161
JO - Australasian Marketing Journal
JF - Australasian Marketing Journal
SN - 1839-3349
IS - 2
ER -