Relevance of brand personality in high and low motivation conditions

Jill Sweeney; D. Cordova

Relevance of brand personality in high and low motivation conditions

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of the Australian and New Zealand Marketing Academy Conference
Editors	Robert N Shaw, Stewart Adam, Heath McDonald
Place of Publication	Deakin University, Geelong, Australia
Publisher	Learning Services
Pages	1891-1897
Volume	7
Edition	Deakin University, Victoria
Publication status	Published - 2002
Event	Relevance of brand personality in high and low motivation conditions - Deakin University, Victoria Duration: 1 Jan 2002 → …

Conference

Conference	Relevance of brand personality in high and low motivation conditions
Period	1/01/02 → …

Cite this

@inproceedings{14217b409171448a9e1bfd5ffed83585,

title = "Relevance of brand personality in high and low motivation conditions",

author = "Jill Sweeney and D. Cordova",

year = "2002",

language = "English",

volume = "7",

pages = "1891--1897",

editor = "Shaw, {Robert N} and Stewart Adam and Heath McDonald",

booktitle = "Proceedings of the Australian and New Zealand Marketing Academy Conference",

publisher = "Learning Services",

edition = "Deakin University, Victoria",

note = "Relevance of brand personality in high and low motivation conditions ; Conference date: 01-01-2002",

}

Sweeney, J & Cordova, D 2002, Relevance of brand personality in high and low motivation conditions. in RN Shaw, S Adam & H McDonald (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference. Deakin University, Victoria edn, vol. 7, Learning Services, Deakin University, Geelong, Australia, pp. 1891-1897, Relevance of brand personality in high and low motivation conditions, 1/01/02.

Relevance of brand personality in high and low motivation conditions. / Sweeney, Jill; Cordova, D.

Proceedings of the Australian and New Zealand Marketing Academy Conference. ed. / Robert N Shaw; Stewart Adam; Heath McDonald. Vol. 7 Deakin University, Victoria. ed. Deakin University, Geelong, Australia : Learning Services, 2002. p. 1891-1897.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Relevance of brand personality in high and low motivation conditions

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AU - Cordova, D.

PY - 2002

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M3 - Conference paper

VL - 7

SP - 1891

EP - 1897

BT - Proceedings of the Australian and New Zealand Marketing Academy Conference

A2 - Shaw, Robert N

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A2 - McDonald, Heath

PB - Learning Services

CY - Deakin University, Geelong, Australia

T2 - Relevance of brand personality in high and low motivation conditions

Y2 - 1 January 2002

ER -