Relationship Marketing - Who Benefits? An Exploratory Study of Buyer-seller Dyads

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationDevelopments in Marketing Science - Proceedings of the Annual Conference of the Academy of Marketing Science
EditorsH.E. Spotts, H.L. Meadow
Place of PublicationCoral Gables, Florida
PublisherAcademy of Marketing Science
Pages54-60
Volume23
EditionMontreal
ISBN (Print)0931268222
Publication statusPublished - 2000
EventRelationship Marketing - Who Benefits? An Exploratory Study of Buyer-seller Dyads - Montreal
Duration: 1 Jan 2000 → …

Conference

ConferenceRelationship Marketing - Who Benefits? An Exploratory Study of Buyer-seller Dyads
Period1/01/00 → …

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