Relationship Marketing - Who Benefits? An Exploratory Study of Buyer-seller Dyads

David Webb; Jill Sweeney

Relationship Marketing - Who Benefits? An Exploratory Study of Buyer-seller Dyads

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Developments in Marketing Science - Proceedings of the Annual Conference of the Academy of Marketing Science
Editors	H.E. Spotts, H.L. Meadow
Place of Publication	Coral Gables, Florida
Publisher	Academy of Marketing Science
Pages	54-60
Volume	23
Edition	Montreal
ISBN (Print)	0931268222
Publication status	Published - 2000
Event	Relationship Marketing - Who Benefits? An Exploratory Study of Buyer-seller Dyads - Montreal Duration: 1 Jan 2000 → …

Conference

Conference	Relationship Marketing - Who Benefits? An Exploratory Study of Buyer-seller Dyads
Period	1/01/00 → …

Cite this

@inproceedings{0402a92b42cf44f995cee6bafe927594,

title = "Relationship Marketing - Who Benefits? An Exploratory Study of Buyer-seller Dyads",

author = "David Webb and Jill Sweeney",

year = "2000",

language = "English",

isbn = "0931268222",

volume = "23",

pages = "54--60",

editor = "H.E. Spotts and H.L. Meadow",

booktitle = "Developments in Marketing Science - Proceedings of the Annual Conference of the Academy of Marketing Science",

publisher = "Academy of Marketing Science",

edition = "Montreal",

note = "Relationship Marketing - Who Benefits? An Exploratory Study of Buyer-seller Dyads ; Conference date: 01-01-2000",

}

Webb, D & Sweeney, J 2000, Relationship Marketing - Who Benefits? An Exploratory Study of Buyer-seller Dyads. in HE Spotts & HL Meadow (eds), Developments in Marketing Science - Proceedings of the Annual Conference of the Academy of Marketing Science. Montreal edn, vol. 23, Academy of Marketing Science, Coral Gables, Florida, pp. 54-60, Relationship Marketing - Who Benefits? An Exploratory Study of Buyer-seller Dyads, 1/01/00.

Relationship Marketing - Who Benefits? An Exploratory Study of Buyer-seller Dyads. / Webb, David ; Sweeney, Jill.
Developments in Marketing Science - Proceedings of the Annual Conference of the Academy of Marketing Science. ed. / H.E. Spotts; H.L. Meadow. Vol. 23 Montreal. ed. Coral Gables, Florida: Academy of Marketing Science, 2000. p. 54-60.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Relationship Marketing - Who Benefits? An Exploratory Study of Buyer-seller Dyads

AU - Webb, David

AU - Sweeney, Jill

PY - 2000

Y1 - 2000

M3 - Conference paper

SN - 0931268222

VL - 23

SP - 54

EP - 60

BT - Developments in Marketing Science - Proceedings of the Annual Conference of the Academy of Marketing Science

A2 - Spotts, H.E.

A2 - Meadow, H.L.

PB - Academy of Marketing Science

CY - Coral Gables, Florida

T2 - Relationship Marketing - Who Benefits? An Exploratory Study of Buyer-seller Dyads

Y2 - 1 January 2000

ER -