Relationship marketing: Development and suitabality to consumer-brand relationships?

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationProceedings of the 9th International Colloquium in Relationship Marketing
EditorsM. Paulin, R. Ferguson
Place of PublicationMontreal, Canada
PublisherJohn Molson, School of Business, Concordia University, Montreal
Pages67-79
Volume1
EditionMontreal, Canada
Publication statusPublished - 2001
EventRelationship marketing: Development and suitabality to consumer-brand relationships? - Montreal, Canada
Duration: 1 Jan 2001 → …

Conference

ConferenceRelationship marketing: Development and suitabality to consumer-brand relationships?
Period1/01/01 → …

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