Reaching the target group: Social marketing messages and related health behaviours

R Ferguson, Michele Roberts, Michael Rosenberg

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationANZMAC Annual Conference 2014 Proceedings:Agents of Change
Place of PublicationBrisbane, Australia
PublisherGriffith University
Pages553-560
VolumeN/A
ISBN (Print)14473275
Publication statusPublished - 2014
EventAustralian and New Zealand Marketing Academy Annual Conference - Brisbane, Australia
Duration: 1 Dec 20143 Dec 2014

Conference

ConferenceAustralian and New Zealand Marketing Academy Annual Conference
CountryAustralia
CityBrisbane
Period1/12/143/12/14

Cite this

Ferguson, R., Roberts, M., & Rosenberg, M. (2014). Reaching the target group: Social marketing messages and related health behaviours. In ANZMAC Annual Conference 2014 Proceedings:Agents of Change (Vol. N/A, pp. 553-560). Griffith University.