Reaching the target group: Social marketing messages and related health behaviours

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	ANZMAC Annual Conference 2014 Proceedings:Agents of Change
Place of Publication	Brisbane, Australia
Publisher	Griffith University
Pages	553-560
Volume	N/A
ISBN (Print)	14473275
Publication status	Published - 2014
Event	Australian and New Zealand Marketing Academy Annual Conference - Brisbane, Australia Duration: 1 Dec 2014 → 3 Dec 2014

Conference	Australian and New Zealand Marketing Academy Annual Conference
Country/Territory	Australia
City	Brisbane
Period	1/12/14 → 3/12/14

Cite this

@inproceedings{e1ba4516f4554ae1a6f0613ec14b556d,

title = "Reaching the target group: Social marketing messages and related health behaviours",

author = "R Ferguson and Michele Roberts and Michael Rosenberg",

year = "2014",

language = "English",

isbn = "14473275",

volume = "N/A",

pages = "553--560",

booktitle = "ANZMAC Annual Conference 2014 Proceedings:Agents of Change",

publisher = "Griffith University",

address = "Australia",

note = "Australian and New Zealand Marketing Academy Annual Conference ; Conference date: 01-12-2014 Through 03-12-2014",

}

TY - GEN

T1 - Reaching the target group: Social marketing messages and related health behaviours

AU - Ferguson, R

AU - Roberts, Michele

AU - Rosenberg, Michael

PY - 2014

Y1 - 2014

M3 - Conference paper

SN - 14473275

VL - N/A

SP - 553

EP - 560

BT - ANZMAC Annual Conference 2014 Proceedings:Agents of Change

PB - Griffith University

CY - Brisbane, Australia

T2 - Australian and New Zealand Marketing Academy Annual Conference

Y2 - 1 December 2014 through 3 December 2014

ER -