Qualitative Research Methods in Social Marketing

Simone Pettigrew, Michele Roberts

Research output: Chapter in Book/Conference paperChapter

9 Citations (Scopus)
Original languageEnglish
Title of host publicationThe SAGE Handbook of Social Marketing
EditorsGerard Hastings, Kathryn Angus, Carol Bryant
Place of PublicationUnited Kingdom
PublisherSAGE Publications Ltd
Pages208-223
Edition1st
ISBN (Print)9781849201889
Publication statusPublished - 2011

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