Qualitative Research Methods in Social Marketing

Simone Pettigrew, Michele Roberts

Research output: Chapter in Book/Conference paperChapterpeer-review

10 Citations (Scopus)
Original languageEnglish
Title of host publicationThe SAGE Handbook of Social Marketing
EditorsGerard Hastings, Kathryn Angus, Carol Bryant
Place of PublicationUnited Kingdom
PublisherSAGE Publications Ltd
ISBN (Print)9781849201889
Publication statusPublished - 2011

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