Qualitative Research Methods in Social Marketing

Simone Pettigrew, Michele Roberts

Research output: Chapter in Book/Conference paper › Chapter › peer-review

Original language	English
Title of host publication	The SAGE Handbook of Social Marketing
Editors	Gerard Hastings, Kathryn Angus, Carol Bryant
Place of Publication	United Kingdom
Publisher	SAGE Publications Ltd
Pages	208-223
Edition	1st
ISBN (Print)	9781849201889
Publication status	Published - 2011

Cite this

@inbook{e084ee91520b4eec9b783553df53d7db,

title = "Qualitative Research Methods in Social Marketing",

author = "Simone Pettigrew and Michele Roberts",

year = "2011",

language = "English",

isbn = "9781849201889",

pages = "208--223",

editor = "Gerard Hastings and Kathryn Angus and Carol Bryant",

booktitle = "The SAGE Handbook of Social Marketing",

publisher = "SAGE Publications Ltd",

address = "United Kingdom",

edition = "1st",

}