Putting the Pieces Together: Culture and the Person

Nancy Wong, Julie Anne Lee

Research output: Chapter in Book/Conference paperChapterpeer-review

1 Citation (Scopus)


This chapter provides an overview on the development of cultural theories as a means to understand how culture influences individual values, attitudes, and behaviors. We review the principal conceptual models that have been used in these endeavors and provide a framework that integrates the multilevel influences (macro-, meso-, and micro-) on individuals within each culture.
Original languageEnglish
Title of host publicationCross Cultural Issues in Consumer Science and Consumer Psychology
Subtitle of host publicationCurrent Perspectives and Future Directions
EditorsHester van Herk, Carlos J. Torelli
Place of PublicationSwitzerland
ISBN (Electronic)9783319650913
ISBN (Print)9783319650906
Publication statusPublished - 2017

Cite this