This chapter provides an overview on the development of cultural theories as a means to understand how culture influences individual values, attitudes, and behaviors. We review the principal conceptual models that have been used in these endeavors and provide a framework that integrates the multilevel influences (macro-, meso-, and micro-) on individuals within each culture.
|Title of host publication||Cross Cultural Issues in Consumer Science and Consumer Psychology|
|Subtitle of host publication||Current Perspectives and Future Directions|
|Editors||Hester van Herk, Carlos J. Torelli|
|Place of Publication||Switzerland|
|Publication status||Published - 2017|