Purpose, Identity and the Member Value Proposition in Co-operative and Mutual Enterprises: CEMI Discussion Paper Series, DP 1501

Research output: Book/ReportOther output

Abstract

This paper examines the issues of purpose, identity and the development of member value within co-operative and mutual enterprises (CMEs). It aims to explain the nature and importance of “purpose” in CMEs and how this is communicated by such firms to their members. The paper finds that while the concept of purpose is still ill-defined and informally applied by most enterprises, it remains a key part of the way in which CMEs seek to differentiate themselves from other types of business. The paper also examines the nature of “identity” in CMEs and the important role that the co-operative principles and values play in defining these enterprises. The importance of social capital is also examined and the role it plays in the fostering of loyalty and commitment by members. The need for CMEs to develop a clear understanding of their “purpose” and “identity” and communicate this to members is highlighted. This is particularly important for CMEs that have highly diverse membership communities, or where the “generic problems” poses a major risk to the enterprise over the longer term. Recommendations for future research and practice are outlined.
Original languageEnglish
PublisherCentre for Entrepreneurial Management and Innovation (CEMI)
Number of pages32
Volume1501
ISBN (Electronic)14482541
Publication statusPublished - 2015

Publication series

NameCEMI Discussion Paper Series

Fingerprint

Value proposition
Loyalty
Social capital

Cite this

Mazzarol, T. (2015). Purpose, Identity and the Member Value Proposition in Co-operative and Mutual Enterprises: CEMI Discussion Paper Series, DP 1501. (CEMI Discussion Paper Series). Centre for Entrepreneurial Management and Innovation (CEMI).
Mazzarol, Timothy. / Purpose, Identity and the Member Value Proposition in Co-operative and Mutual Enterprises : CEMI Discussion Paper Series, DP 1501. Centre for Entrepreneurial Management and Innovation (CEMI), 2015. 32 p. (CEMI Discussion Paper Series).
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abstract = "This paper examines the issues of purpose, identity and the development of member value within co-operative and mutual enterprises (CMEs). It aims to explain the nature and importance of “purpose” in CMEs and how this is communicated by such firms to their members. The paper finds that while the concept of purpose is still ill-defined and informally applied by most enterprises, it remains a key part of the way in which CMEs seek to differentiate themselves from other types of business. The paper also examines the nature of “identity” in CMEs and the important role that the co-operative principles and values play in defining these enterprises. The importance of social capital is also examined and the role it plays in the fostering of loyalty and commitment by members. The need for CMEs to develop a clear understanding of their “purpose” and “identity” and communicate this to members is highlighted. This is particularly important for CMEs that have highly diverse membership communities, or where the “generic problems” poses a major risk to the enterprise over the longer term. Recommendations for future research and practice are outlined.",
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author = "Timothy Mazzarol",
year = "2015",
language = "English",
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series = "CEMI Discussion Paper Series",
publisher = "Centre for Entrepreneurial Management and Innovation (CEMI)",

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Mazzarol, T 2015, Purpose, Identity and the Member Value Proposition in Co-operative and Mutual Enterprises: CEMI Discussion Paper Series, DP 1501. CEMI Discussion Paper Series, vol. 1501, Centre for Entrepreneurial Management and Innovation (CEMI).

Purpose, Identity and the Member Value Proposition in Co-operative and Mutual Enterprises : CEMI Discussion Paper Series, DP 1501. / Mazzarol, Timothy.

Centre for Entrepreneurial Management and Innovation (CEMI), 2015. 32 p. (CEMI Discussion Paper Series).

Research output: Book/ReportOther output

TY - BOOK

T1 - Purpose, Identity and the Member Value Proposition in Co-operative and Mutual Enterprises

T2 - CEMI Discussion Paper Series, DP 1501

AU - Mazzarol, Timothy

PY - 2015

Y1 - 2015

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AB - This paper examines the issues of purpose, identity and the development of member value within co-operative and mutual enterprises (CMEs). It aims to explain the nature and importance of “purpose” in CMEs and how this is communicated by such firms to their members. The paper finds that while the concept of purpose is still ill-defined and informally applied by most enterprises, it remains a key part of the way in which CMEs seek to differentiate themselves from other types of business. The paper also examines the nature of “identity” in CMEs and the important role that the co-operative principles and values play in defining these enterprises. The importance of social capital is also examined and the role it plays in the fostering of loyalty and commitment by members. The need for CMEs to develop a clear understanding of their “purpose” and “identity” and communicate this to members is highlighted. This is particularly important for CMEs that have highly diverse membership communities, or where the “generic problems” poses a major risk to the enterprise over the longer term. Recommendations for future research and practice are outlined.

KW - co-operatives

KW - mutual enterprises

KW - purpose

KW - identity

KW - member value

KW - horizon problem

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VL - 1501

T3 - CEMI Discussion Paper Series

BT - Purpose, Identity and the Member Value Proposition in Co-operative and Mutual Enterprises

PB - Centre for Entrepreneurial Management and Innovation (CEMI)

ER -

Mazzarol T. Purpose, Identity and the Member Value Proposition in Co-operative and Mutual Enterprises: CEMI Discussion Paper Series, DP 1501. Centre for Entrepreneurial Management and Innovation (CEMI), 2015. 32 p. (CEMI Discussion Paper Series).