Publics, experts, communication and drug development: Practise, perceptions and motivations underlying the development of new medicines

Scientific and social processes that underpin the development of pharmaceutical medicines, and the perceived importance of
communication about drug development, were explored from an insider perspective. Results Indicate that the pharmaceutical
industry is perceived to strongly influence drug development, yet scientists are more trusted stakeholders in that process and
are likely to be trusted communicators. It is important to find ways to encourage scientists working in this field to increase
communication and contact with the public, and to encourage the public to actively engage In discussion with scientists about
the drug development process if trust is to be maintained.