Psychological reactance toward fear appeals in social marketing advergames: the moderating role of telepresence

Shasha Wang, Leia Boey, Jason Weismueller

Research output: Chapter in Book/Conference paperConference paper

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Original languageEnglish
Title of host publicationPSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE
Place of PublicationParis
PublisherGlobal Alliance of Marketing and Management Associations
Pages184-185
DOIs
Publication statusPublished - 2019
Event2019 Global Fashion Management Conference - ESCP Europe, Paris, France
Duration: 11 Jul 201914 Jul 2019
http://gammaconference.org/2019/?ckattempt=1

Conference

Conference2019 Global Fashion Management Conference
CountryFrance
CityParis
Period11/07/1914/07/19
Other2019 GFMC at Paris is a truly global conference since following organizations joined as co-hosts: ESCP Europe, EMLYON Business School, and Korean Scholars of Marketing Science. This year’s GFMC will be organized by Global Alliance of Marketing & Management Associations (GAMMA). Paris is one of the most culturally advanced and exciting cities in the world. The 2019 GFMC at Paris will focus on ‘Fashion, Culture and Design Management in Sustainable Environment’ and provide strong contents covering marketing and management in fashion related subjects. A world-renowned, multidisciplinary scholars and business practitioners in fashion and management will gather to present concepts and their analyses. Special joint symposia and sessions will cover hot and current issues of management in fashion and other related areas.
Internet address

Cite this

Wang, S., Boey, L., & Weismueller, J. (2019). Psychological reactance toward fear appeals in social marketing advergames: the moderating role of telepresence. In PSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE (pp. 184-185). Paris: Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GFMC2019.02.03.03
Wang, Shasha ; Boey, Leia ; Weismueller, Jason. / Psychological reactance toward fear appeals in social marketing advergames: the moderating role of telepresence. PSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE. Paris : Global Alliance of Marketing and Management Associations, 2019. pp. 184-185
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title = "Psychological reactance toward fear appeals in social marketing advergames: the moderating role of telepresence",
author = "Shasha Wang and Leia Boey and Jason Weismueller",
year = "2019",
doi = "10.15444/GFMC2019.02.03.03",
language = "English",
pages = "184--185",
booktitle = "PSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE",
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Wang, S, Boey, L & Weismueller, J 2019, Psychological reactance toward fear appeals in social marketing advergames: the moderating role of telepresence. in PSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE. Global Alliance of Marketing and Management Associations, Paris, pp. 184-185, 2019 Global Fashion Management Conference, Paris, France, 11/07/19. https://doi.org/10.15444/GFMC2019.02.03.03

Psychological reactance toward fear appeals in social marketing advergames: the moderating role of telepresence. / Wang, Shasha; Boey, Leia; Weismueller, Jason.

PSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE. Paris : Global Alliance of Marketing and Management Associations, 2019. p. 184-185.

Research output: Chapter in Book/Conference paperConference paper

TY - GEN

T1 - Psychological reactance toward fear appeals in social marketing advergames: the moderating role of telepresence

AU - Wang, Shasha

AU - Boey, Leia

AU - Weismueller, Jason

PY - 2019

Y1 - 2019

UR - http://gammaconference.org/2019/?ckattempt=1

U2 - 10.15444/GFMC2019.02.03.03

DO - 10.15444/GFMC2019.02.03.03

M3 - Conference paper

SP - 184

EP - 185

BT - PSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE

PB - Global Alliance of Marketing and Management Associations

CY - Paris

ER -

Wang S, Boey L, Weismueller J. Psychological reactance toward fear appeals in social marketing advergames: the moderating role of telepresence. In PSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE. Paris: Global Alliance of Marketing and Management Associations. 2019. p. 184-185 https://doi.org/10.15444/GFMC2019.02.03.03