| Original language | English |
|---|---|
| Title of host publication | PSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE |
| Place of Publication | Paris |
| Publisher | Global Alliance of Marketing and Management Associations |
| Pages | 184-185 |
| DOIs | |
| Publication status | Published - 2019 |
| Event | 2019 Global Fashion Management Conference - ESCP Europe, Paris, France Duration: 11 Jul 2019 → 14 Jul 2019 http://gammaconference.org/2019/?ckattempt=1 |
Conference
| Conference | 2019 Global Fashion Management Conference |
|---|---|
| Country/Territory | France |
| City | Paris |
| Period | 11/07/19 → 14/07/19 |
| Other | 2019 GFMC at Paris is a truly global conference since following organizations joined as co-hosts: ESCP Europe, EMLYON Business School, and Korean Scholars of Marketing Science. This year’s GFMC will be organized by Global Alliance of Marketing & Management Associations (GAMMA). Paris is one of the most culturally advanced and exciting cities in the world. The 2019 GFMC at Paris will focus on ‘Fashion, Culture and Design Management in Sustainable Environment’ and provide strong contents covering marketing and management in fashion related subjects. A world-renowned, multidisciplinary scholars and business practitioners in fashion and management will gather to present concepts and their analyses. Special joint symposia and sessions will cover hot and current issues of management in fashion and other related areas. |
| Internet address |