Psychological reactance toward fear appeals in social marketing advergames: the moderating role of telepresence

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Original languageEnglish
Title of host publicationPSYCHOLOGICAL REACTANCE TOWARD FEAR APPEALS IN SOCIAL MARKETING ADVERGAMES: THE MODERATING ROLE OF TELEPRESENCE
Place of PublicationParis
PublisherGlobal Alliance of Marketing and Management Associations
Pages184-185
DOIs
Publication statusPublished - 2019
Event2019 Global Fashion Management Conference - ESCP Europe, Paris, France
Duration: 11 Jul 201914 Jul 2019
http://gammaconference.org/2019/?ckattempt=1

Conference

Conference2019 Global Fashion Management Conference
CountryFrance
CityParis
Period11/07/1914/07/19
Other2019 GFMC at Paris is a truly global conference since following organizations joined as co-hosts: ESCP Europe, EMLYON Business School, and Korean Scholars of Marketing Science. This year’s GFMC will be organized by Global Alliance of Marketing & Management Associations (GAMMA). Paris is one of the most culturally advanced and exciting cities in the world. The 2019 GFMC at Paris will focus on ‘Fashion, Culture and Design Management in Sustainable Environment’ and provide strong contents covering marketing and management in fashion related subjects. A world-renowned, multidisciplinary scholars and business practitioners in fashion and management will gather to present concepts and their analyses. Special joint symposia and sessions will cover hot and current issues of management in fashion and other related areas.
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