Product Innovativeness in Marketing New Brands

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationANZMAC 2023 Conference Proceedings
Subtitle of host publicationMarketing for Good
EditorsMaree Thyne, Sergio Biggemann
Place of PublicationNew Zealand
PublisherAustralia and New Zealand Marketing Academy Conference
Pages453-455
ISBN (Electronic)1447-3275
Publication statusPublished - 4 Dec 2023
Event2023 ANZMAC Conference - University of Otago, Otago, New Zealand
Duration: 4 Dec 20236 Dec 2023
https://www.anzmac2023.com/program

Conference

Conference2023 ANZMAC Conference
Country/TerritoryNew Zealand
CityOtago
Period4/12/236/12/23
Internet address

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