@inproceedings{cb60b76b44d24bb483440adbca99eb3f,
title = "Product-Country Image, Brand Attitude, and Their Moderators: A Study in the People's Republic of China",
author = "Fang Liu and Jianyao Li and Jamie Murphy",
year = "2008",
language = "English",
isbn = "9781605606187",
volume = "1",
pages = "16--18",
editor = "Brown, {James R.} and Dant, {Rajiv P.}",
booktitle = "AMA Summer Educators' Conference 2008: Enhancing Knowledge Development in Marketing",
publisher = "Curran Associates, Inc.",
edition = "San Diego, USA",
note = "Product-Country Image, Brand Attitude, and Their Moderators: A Study in the People's Republic of China ; Conference date: 01-01-2008",
}