Carbon Capture Utilization and Storage (CCUS) technology is an essential component to decarbonize society and reach carbon neutrality. Its success depends on not only technological advances but also people's reaction to it. This study applied traditional content analysis to uncover the CCUS reporting landscape and employed the Socio-Political Evaluation of Energy Deployment (SPEED) framework to explore how different aspects of the CCUS value chain were discussed in Chinese newspapers. A total of 492 news items from November 21st 2002 to May 8th 2021 were identified and analyzed. Results showed that news coverage of CCUS technology in China started in 2005. The media explained the nature and sources of carbon dioxide (CO2), framed CCUS by various terms, for example, “greengen” and “a clean energy technology”, as well as demonstrated various tones in CCUS. The analysis found 71.3% (N = 351) of newsletters took an affirmative stance towards CCUS. It was also revealed that environmental frames appeared in almost every article, while much less attention was paid to other issues. Moreover, this research demonstrated that CCUS-related policies were driving media coverage closely year by year. However, current news presentations were inadequate due to technical misperceptions and a lack of comprehensive coverage. Therefore, this research proposed a science-for-the-community communication strategy that involved several key factors such as policy guidance, newspaper functions at different levels, journalist training, direct engagement of the public as well as student education.