Original language | English |
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Title of host publication | Strategic Marketing Cases in Emerging Markets |
Publisher | Springer International Publishing Switzerland |
Pages | v-vi |
ISBN (Electronic) | 9783319515458 |
ISBN (Print) | 9783319515434 |
Publication status | Published - 3 May 2017 |
Preface
Atanu Adhikari, Sanjit Kumar Roy
Research output: Chapter in Book/Conference paper › Foreword/postscript
3
Citations
(Scopus)