| Original language | English |
|---|---|
| Title of host publication | Strategic Marketing Cases in Emerging Markets |
| Publisher | Springer International Publishing Switzerland |
| Pages | v-vi |
| ISBN (Electronic) | 9783319515458 |
| ISBN (Print) | 9783319515434 |
| DOIs | |
| Publication status | Published - 3 May 2017 |
Cite this
Adhikari, A., & Roy, S. K. (2017). Preface. In Strategic Marketing Cases in Emerging Markets (pp. v-vi). Springer International Publishing Switzerland. https://doi.org/10.1007/978-3-319-51545-8
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Adhikari, A & Roy, SK 2017, Preface. in Strategic Marketing Cases in Emerging Markets. Springer International Publishing Switzerland, pp. v-vi. https://doi.org/10.1007/978-3-319-51545-8
Preface. / Adhikari, Atanu; Roy, Sanjit Kumar.
Strategic Marketing Cases in Emerging Markets. Springer International Publishing Switzerland, 2017. p. v-vi.Research output: Chapter in Book/Conference paper › Foreword/postscript
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Adhikari A, Roy SK. Preface. In Strategic Marketing Cases in Emerging Markets. Springer International Publishing Switzerland. 2017. p. v-vi https://doi.org/10.1007/978-3-319-51545-8