Preface

Atanu Adhikari, Sanjit Kumar Roy

Research output: Chapter in Book/Conference paperForeword/postscript

3 Citations (Scopus)
Original languageEnglish
Title of host publicationStrategic Marketing Cases in Emerging Markets
PublisherSpringer International Publishing Switzerland
Pagesv-vi
ISBN (Electronic)9783319515458
ISBN (Print)9783319515434
Publication statusPublished - 3 May 2017

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