Preface

Atanu Adhikari, Sanjit Kumar Roy

Research output: Chapter in Book/Conference paperForeword/postscript

3 Citations (Scopus)
Original languageEnglish
Title of host publicationStrategic Marketing Cases in Emerging Markets
PublisherSpringer International Publishing Switzerland
Pagesv-vi
ISBN (Electronic)9783319515458
ISBN (Print)9783319515434
DOIs
Publication statusPublished - 3 May 2017

Cite this

Adhikari, A., & Roy, S. K. (2017). Preface. In Strategic Marketing Cases in Emerging Markets (pp. v-vi). Springer International Publishing Switzerland. https://doi.org/10.1007/978-3-319-51545-8
Adhikari, Atanu ; Roy, Sanjit Kumar. / Preface. Strategic Marketing Cases in Emerging Markets. Springer International Publishing Switzerland, 2017. pp. v-vi
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Adhikari, A & Roy, SK 2017, Preface. in Strategic Marketing Cases in Emerging Markets. Springer International Publishing Switzerland, pp. v-vi. https://doi.org/10.1007/978-3-319-51545-8

Preface. / Adhikari, Atanu; Roy, Sanjit Kumar.

Strategic Marketing Cases in Emerging Markets. Springer International Publishing Switzerland, 2017. p. v-vi.

Research output: Chapter in Book/Conference paperForeword/postscript

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Adhikari A, Roy SK. Preface. In Strategic Marketing Cases in Emerging Markets. Springer International Publishing Switzerland. 2017. p. v-vi https://doi.org/10.1007/978-3-319-51545-8