Preface

Research output: Chapter in Book/Conference paper › Foreword/postscript

Original language	English
Title of host publication	Strategic Marketing Cases in Emerging Markets
Publisher	Springer International Publishing Switzerland
Pages	v-vi
ISBN (Electronic)	9783319515458
ISBN (Print)	9783319515434
Publication status	Published - 3 May 2017

Access to Document

@inbook{259b4ee9093f49d1b82438b32145670a,

title = "Preface",

author = "Atanu Adhikari and Roy, {Sanjit Kumar}",

year = "2017",

month = may,

day = "3",

language = "English",

isbn = "9783319515434",

pages = "v--vi",

booktitle = "Strategic Marketing Cases in Emerging Markets",

publisher = "Springer International Publishing Switzerland",

}